Your logo is the face of your brand, and it should be able to work well in various contexts, from your website and social media to printed marketing materials and beyond. To achieve this, logo variations come in handy. By having a few different versions of your logo – such as a horizontal and vertical version or a colour and black-and-white version – you can ensure it always looks its best without losing consistency, no matter where it’s being used.
If you’re not sure whether your brand needs logo variations, here are four signs that it might be time to create some. Firstly, if you find that your logo doesn’t look quite right when it’s used in certain contexts, such as on your website or social media. Secondly, if you’re looking to update your logo but don’t want to completely redesign it. Thirdly, if you plan on printing your logo in apparel but are unsure about what to send your printing company. Finally, if you’re looking for a way to make your brand more visible and memorable.
The most important thing is to make sure that all your logo variations are consistent with your brand’s overall identity. Therefore, having a brand manual could be the best solution. You want people to be able to recognise your brand no matter which version of your logo they see. So, make sure all of your variations are easily recognisable as being part of your brand.